From time to time I get offered money at ridiculously low prices to do “Make it Hot” work from prospective clients. These individuals obviously do not understand the value of custom design work.
Not too long ago, I was offered $50 to design a logo for a guy’s company. A company where by the way DVDs are sold at 20 dollars a pop online. Basically, he wanted me to upgrade his brand. But wait!! Wouldn’t this also boost his sales and revenue? Of course it would. Consumers take seriously companies with professional branding. It sorta goes back to the old saying “Don’t judge a book by its cover”. Yet judging is exactly what consumers do… whether they are aware of it or not.