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<channel>
	<title>The Art of Design - 	 Design, Brand Strategy and Related Technology</title>
	<atom:link href="http://www.theaod.net/feed" rel="self" type="application/rss+xml" />
	<link>http://www.theaod.net</link>
	<description>Design, Brand Strategy and Related Technology</description>
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		<title>Talk About Patience !</title>
		<link>http://www.theaod.net/design/talk-about-patience</link>
		<comments>http://www.theaod.net/design/talk-about-patience#comments</comments>
		<pubDate>Sat, 18 Feb 2012 17:41:17 +0000</pubDate>
		<dc:creator>Matt Drummond</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Color Selection]]></category>
		<category><![CDATA[Rubics Cubes]]></category>

		<guid isPermaLink="false">http://www.theaod.net/?p=1286</guid>
		<description><![CDATA[I wonder how long this took him. Amazing !]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><strong>I wonder how long this took him.</strong></p>
<p style="text-align: center;"><a href="http://www.theaod.net/wp-content/uploads/2012/02/419989_324022524303595_119538181418698_879127_1615558999_n.jpg"><img class="aligncenter size-full wp-image-1287" title="rubics-cubes" src="http://www.theaod.net/wp-content/uploads/2012/02/419989_324022524303595_119538181418698_879127_1615558999_n.jpg" alt="rubics-cubes" width="584" height="623" /></a></p>
<p style="text-align: center;">Amazing !</p>
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		<item>
		<title>Design: March Mayhem Brackets 2012</title>
		<link>http://www.theaod.net/design/design-march-mayhem-brackets-2012</link>
		<comments>http://www.theaod.net/design/design-march-mayhem-brackets-2012#comments</comments>
		<pubDate>Tue, 07 Feb 2012 23:22:53 +0000</pubDate>
		<dc:creator>Matt Drummond</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Motion Graphics]]></category>

		<guid isPermaLink="false">http://www.theaod.net/?p=1274</guid>
		<description><![CDATA[I know I&#8217;ve been gone for awhile&#8230; But here&#8217;s what I&#8217;m designing for 106 &#38; Park&#8217;s March Mayhem Competition ! This will of course be an animated full frame. The camera will zoom in and move around various sections introducing the contestants. I&#8217;ll be sure to include the video shortly!]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><strong>I know I&#8217;ve been gone for awhile&#8230; But here&#8217;s what I&#8217;m designing for 106 &amp; Park&#8217;s March Mayhem Competition !</strong></p>
<p><a href="http://www.theaod.net/wp-content/uploads/2012/02/ff-brackets-2012-1-site.jpg"><img class="aligncenter size-full wp-image-1275" title="ff-brackets-2012-1" src="http://www.theaod.net/wp-content/uploads/2012/02/ff-brackets-2012-1-site.jpg" alt="ff-brackets-2012-1" width="847" height="476" /></a></p>
<p>This will of course be an animated full frame. The camera will zoom in and move around various sections introducing the contestants. I&#8217;ll be sure to include the video shortly!</p>
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		<item>
		<title>Mazda: Gift of Driving &#8220;Holiday Branding&#8221;</title>
		<link>http://www.theaod.net/design/gift-of-driving-branding</link>
		<comments>http://www.theaod.net/design/gift-of-driving-branding#comments</comments>
		<pubDate>Sun, 27 Nov 2011 22:40:31 +0000</pubDate>
		<dc:creator>Matt Drummond</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Motion Graphics]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[commercial]]></category>

		<guid isPermaLink="false">http://www.theaod.net/?p=1078</guid>
		<description><![CDATA[I really like the branding for Mazda&#8217;s new Gift of Branding Commercial. I&#8217;d describe it as being Sharp and Mystical, but yet it still maintains the holiday season feel without using the traditional red and green. Nicely Done! Now I just need to find out who the design team is that created it. I particularly [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.theaod.net/wp-content/uploads/2011/10/2011-11-27-223554-+00001.jpg"><img class="aligncenter size-full wp-image-1233" title="gift-of-driving" src="http://www.theaod.net/wp-content/uploads/2011/10/2011-11-27-223554-+00001.jpg" alt="gift-of-driving" width="847" height="472" /></a></p>
<p>I really like the branding for Mazda&#8217;s new Gift of Branding Commercial. I&#8217;d describe it as being Sharp and Mystical, but yet it still maintains the holiday season feel without using the traditional red and green. Nicely Done! <em>Now I just need to find out who the design team is that created it.</em></p>
<p><a href="http://www.theaod.net/wp-content/uploads/2011/11/snowflake.jpg"><img class="size-full wp-image-1247 aligncenter" title="snowflake" src="http://www.theaod.net/wp-content/uploads/2011/11/snowflake.jpg" alt="snowflake" width="126" height="119" /></a>I particularly like how the designers incorporated the <em><strong>snowflake</strong></em> into the logo. <strong>It&#8217;s Nice and Sharp !</strong> Everything here just flows so well together.</p>
<p style="text-align: center;"> <em></em>(Let me add that the package was shot well.) <a href="http://www.theaod.net/wp-content/uploads/2011/11/mazda-car.jpg"><img class="aligncenter" title="mazda-car" src="http://www.theaod.net/wp-content/uploads/2011/11/mazda-car.jpg" alt="mazda-car" width="400" height="225" /></a></p>
<p style="text-align: center;"> (I love the use of dimension and lighting during the <strong>closing scene</strong> of the sequence!)</p>
<p><a href="http://www.theaod.net/wp-content/uploads/2011/11/2011-11-27-231049-+00001.jpg"><img class="aligncenter size-full wp-image-1240" title="mazda" src="http://www.theaod.net/wp-content/uploads/2011/11/2011-11-27-231049-+00001.jpg" alt="mazda" width="851" height="474" /></a></p>
<p style="text-align: center;"><strong>Check out the actual commercial under the hood.</strong><strong><br />
</strong></p>
<p style="text-align: center;"><span id="more-1078"></span></p>
<p><iframe src="http://www.youtube.com/embed/6-Q4c5SwOl4" frameborder="0" width="560" height="315"></iframe></p>
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		<item>
		<title>X-Men Opening Sequence: Then and Now</title>
		<link>http://www.theaod.net/motion-graphics/x-men-opening-sequence-then-and-now</link>
		<comments>http://www.theaod.net/motion-graphics/x-men-opening-sequence-then-and-now#comments</comments>
		<pubDate>Thu, 03 Nov 2011 12:27:46 +0000</pubDate>
		<dc:creator>Matt Drummond</dc:creator>
				<category><![CDATA[Motion Graphics]]></category>
		<category><![CDATA[animation]]></category>
		<category><![CDATA[Anime]]></category>
		<category><![CDATA[TV Open]]></category>

		<guid isPermaLink="false">http://www.theaod.net/?p=1169</guid>
		<description><![CDATA[As someone who grew up watching X-Men, I&#8217;m thrilled to see how it has evolved over the years. From a Saturday morning cartoon to a movie franchise, it has now evolved into a new animated series on G4 TV and I Love it !! Take a look at the use of typography in this first [...]]]></description>
			<content:encoded><![CDATA[<p>As someone who grew up watching X-Men, I&#8217;m thrilled to see how it has evolved over the years. From a Saturday morning cartoon to a movie franchise, it has now evolved into a new animated series on G4 TV and I Love it !!</p>
<p>Take a look at the use of typography in this first video. I like the way the design team integrates both the English and Japanese fonts together. I also like the way the text is animated in to introduce each character. Without a doubt, it adds to the dramatic feel of the open.</p>
<p><strong>2011 Version</strong></p>
<p><img class="aligncenter size-full wp-image-1177" title="xmen" src="http://www.theaod.net/wp-content/uploads/2011/11/2011-11-03-124314-+00001.png" alt="xmen" width="559" height="226" /></p>
<p>&nbsp;</p>
<p><iframe src="http://www.youtube.com/embed/T2jTogBrWrA" frameborder="0" width="560" height="315"></iframe></p>
<p>&nbsp;</p>
<p><strong> Original 90&#8242;s Version</strong></p>
<p><a href="http://www.theaod.net/wp-content/uploads/2011/11/2011-11-03-124539-+00001.png"><img class="aligncenter size-full wp-image-1179" title="xmen" src="http://www.theaod.net/wp-content/uploads/2011/11/2011-11-03-124539-+00001.png" alt="xmen" width="415" height="202" /></a></p>
<p><center><iframe src="http://www.youtube.com/embed/sAkL2-vh2Sk" frameborder="0" width="420" height="315"></iframe></center><center></center><center></p>
<p style="text-align: left;">It&#8217;s pretty obvious the designers studied the original open and then built on from it. In the original though, each character was given his own specific font. Take a look!</p>
<p></center></p>
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		<title>What Could Be Kuler !?</title>
		<link>http://www.theaod.net/design/what-could-be-kuler</link>
		<comments>http://www.theaod.net/design/what-could-be-kuler#comments</comments>
		<pubDate>Sun, 23 Oct 2011 14:08:49 +0000</pubDate>
		<dc:creator>Matt Drummond</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Review]]></category>
		<category><![CDATA[Color]]></category>

		<guid isPermaLink="false">http://www.theaod.net/?p=1039</guid>
		<description><![CDATA[Amazing Color Selection Web App By Adobe I&#8217;ve been using Kuler for years. It&#8217;s a flash based color selection Web App by Adobe, that was recommended to me by a college buddy way back when. It comes in handy, during those times when I get stuck on deciding which colors will work right within a [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><strong>Amazing Color Selection Web App By Adobe</strong></p>
<div id="attachment_1042" class="wp-caption aligncenter" style="width: 590px"><a href="http://www.theaod.net/wp-content/uploads/2011/10/2011-10-23-141250-+00001.jpg"><img class="size-full wp-image-1042" title="Kuler" src="http://www.theaod.net/wp-content/uploads/2011/10/2011-10-23-141250-+00001.jpg" alt="Kuler" width="580" height="408" /></a><p class="wp-caption-text">Kuler</p></div>
<p>I&#8217;ve been using <strong><a title="Kuler" href="http://kuler.adobe.com/" target="_blank">Kuler</a></strong> for years. It&#8217;s a flash based color selection Web App by Adobe, that was recommended to me by a college buddy way back when. It comes in handy, during those times when I get stuck on deciding which colors will work right within a particular project.</p>
<p>Kuler allows it&#8217;s users to choose from custom colors created by other users, or create their own colors with the use of a dynamic and interactive color wheel. Users can also copy and paste hexadecimal values into programs like Illustrator and photo composting programs like Photoshop and After Effects. This really comes in handy!</p>
<p>Kuler also gives you the option to choose your colors based on an image! <em>Isn&#8217;t that Awesome !!?</em></p>
<div id="attachment_1045" class="wp-caption aligncenter" style="width: 590px"><a href="http://www.theaod.net/wp-content/uploads/2011/10/kuler1.jpg"><img class="size-full wp-image-1045" title="Kuler" src="http://www.theaod.net/wp-content/uploads/2011/10/kuler1.jpg" alt="Kuler" width="580" height="405" /></a><p class="wp-caption-text">Kuler</p></div>
<p style="text-align: center;"><strong><a title="Kuler" href="http://kuler.adobe.com/" target="_blank">Check it out!</a></strong></p>
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		<title>Drawing is Fundamental !</title>
		<link>http://www.theaod.net/design/drawing-is-fundamental</link>
		<comments>http://www.theaod.net/design/drawing-is-fundamental#comments</comments>
		<pubDate>Sat, 08 Oct 2011 14:03:12 +0000</pubDate>
		<dc:creator>Matt Drummond</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Drawing]]></category>

		<guid isPermaLink="false">http://www.theaod.net/?p=978</guid>
		<description><![CDATA[Just received my new Sketchbook and Pencil Set today ! It&#8217;s important as Designers that we draw regularly and daily if possible. Drawing is the root of good, well thought out Design and Animation and will help out tremendously when going through the pre-production stages of a project. I received this Sketchbook and Pencil set [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><strong>Just received my new Sketchbook and Pencil Set today !</strong></p>
<div id="attachment_987" class="wp-caption aligncenter" style="width: 425px"><a href="http://www.theaod.net/wp-content/uploads/2011/10/pad-pencils-cw.jpg"><img class="size-full wp-image-987" title="Sketchbook and Pencil Set" src="http://www.theaod.net/wp-content/uploads/2011/10/pad-pencils-cw.jpg" alt="Sketchbook-and-Pencil-Set" width="415" height="552" /></a><p class="wp-caption-text">Sketchbook and Pencil Set</p></div>
<p>It&#8217;s important as Designers that we draw regularly and daily if possible. Drawing is the root of good, well thought out Design and Animation and will help out tremendously when going through the pre-production stages of a project.</p>
<p>I received this Sketchbook and Pencil set from Amazon today. It&#8217;s been awhile since I drew on a consistent daily basis and I believe that I can take my creativity to the next level, once I begin to do so again. I&#8217;ll definitely be sure to keep everyone here posted on anything cool that I come up with&#8230; I&#8217;m excited!</p>
<p>-MD</p>
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		<title>Effective Re-Branding: 4 Steve</title>
		<link>http://www.theaod.net/design/effective-re-branding-4-steve</link>
		<comments>http://www.theaod.net/design/effective-re-branding-4-steve#comments</comments>
		<pubDate>Sat, 08 Oct 2011 03:04:15 +0000</pubDate>
		<dc:creator>Matt Drummond</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.theaod.net/?p=956</guid>
		<description><![CDATA[Now this is what I call Design Brilliance ! &#8230;and the perfect way to honor someone !  The image above is actually an iPhone screensaver/wallpaper that&#8217;s going around on Facebook. I found it on the iPhone 4s Facebook Page. Feel free to take this and use it on your iPhone. There&#8217;s even a campaign [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;">Now this is what I call Design Brilliance ! &#8230;and the perfect way to honor someone ! </p>
<div id="attachment_957" class="wp-caption aligncenter" style="width: 404px"><a href="http://www.theaod.net/wp-content/uploads/2011/10/4s.jpg"><img class="size-full wp-image-957" title="4 Steve" src="http://www.theaod.net/wp-content/uploads/2011/10/4s.jpg" alt="4-Steve" width="394" height="591" /></a><p class="wp-caption-text">4 Steve</p></div>
<p>The image above is actually an iPhone screensaver/wallpaper that&#8217;s going around on Facebook. I found it on the <strong><a title="iPhone 4s Facebook Page" href="http://www.facebook.com/iPhone4Sfans" target="_blank">iPhone 4s Facebook Page</a></strong>. <em>Feel free to take this and use it on your iPhone.</em></p>
<p>There&#8217;s even a <strong><a title="4 Steve on Facebook" href="href=http://www.facebook.com/WeWant4Steve" target="_blank">campaign</a></strong> on FB to make this re-branding a reality, by having Apple create a limited edition: <em>iPhone 4 Steve </em>model, as seen below.</p>
<p style="text-align: center;"><em>Low Res</em></p>
<div id="attachment_967" class="wp-caption aligncenter" style="width: 335px"><a href="http://www.theaod.net/wp-content/uploads/2011/10/4steve.jpg"><img class="size-full wp-image-967" title="4 Steve" src="http://www.theaod.net/wp-content/uploads/2011/10/4steve.jpg" alt="4-Steve" width="325" height="548" /></a><p class="wp-caption-text">Proposed 4 Steve Limited Edition</p></div>
<p>&nbsp;</p>
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		<title>A Final Farewell</title>
		<link>http://www.theaod.net/uncategorized/steve-jobs-final-farewell</link>
		<comments>http://www.theaod.net/uncategorized/steve-jobs-final-farewell#comments</comments>
		<pubDate>Thu, 06 Oct 2011 00:19:43 +0000</pubDate>
		<dc:creator>Matt Drummond</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.theaod.net/?p=931</guid>
		<description><![CDATA[Farewell You will definitely be missed. I was on my home from work when I found out this sad news. At first I thought that it may be a distasteful rumor, but it was confirmed by Apple. This is a sad loss, but the Legacy of Steve Jobs will remain. I feel fortunate that I was able [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><em>Farewell</em></p>
<p><a href="http://www.theaod.net/wp-content/uploads/2011/10/SteveJobs_360x503.jpg"><img class="aligncenter size-full wp-image-938" title="Steve Jobs" src="http://www.theaod.net/wp-content/uploads/2011/10/SteveJobs_360x503.jpg" alt="Steve Jobs" width="360" height="503" /></a></p>
<p>You will definitely be missed. I was on my home from work when I found out this sad news. At first I thought that it may be a distasteful rumor, but it was confirmed by Apple. This is a sad loss, but the Legacy of Steve Jobs will remain. I feel fortunate that I was able to live throughout and experience the innovations he left with us.</p>
<p style="text-align: center;"><em>Thanks Steve </em></p>
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		<title>No Suits and Ties here.</title>
		<link>http://www.theaod.net/review/designer-t-shirts</link>
		<comments>http://www.theaod.net/review/designer-t-shirts#comments</comments>
		<pubDate>Sat, 01 Oct 2011 15:34:56 +0000</pubDate>
		<dc:creator>Matt Drummond</dc:creator>
				<category><![CDATA[Review]]></category>
		<category><![CDATA[clothing]]></category>

		<guid isPermaLink="false">http://www.theaod.net/?p=887</guid>
		<description><![CDATA[I believe that every profession in the world has a dress code and it seems that the standard for us designers is about as simple as it gets. Sneakers, jeans and a t-shirt of some sort. That&#8217;s it! Pretty simple right!? That&#8217;s why, when I ran across this site yesterday, I had to share it [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">I believe that every profession in the world has a dress code and it seems that the standard for us designers is about as simple as it gets. Sneakers, jeans and a t-shirt of some sort. That&#8217;s it! Pretty simple right!?</p>
<div id="attachment_888" class="wp-caption aligncenter" style="width: 515px"><a href="http://www.theaod.net/wp-content/uploads/2011/10/shirt.jpg"><img class="size-full wp-image-888  " title="view more shirts at: www.welovefine.com" src="http://www.theaod.net/wp-content/uploads/2011/10/shirt.jpg" alt="shirt" width="505" height="434" /></a><p class="wp-caption-text">We Love Fine T-shirt</p></div>
<p>That&#8217;s why, when I ran across this site yesterday, I had to share it with everyone. It&#8217;s called <span style="text-decoration: underline;"><strong><a title="We Love Fine Website" href="http://www.welovefine.com/" target="_blank">We Love Fine</a></strong></span> .com and they have some pretty cool, nicely designed shirts there. The selection ranges from anything from Star Wars <em>(of course&#8230;) </em>and Marvel comic book characters, to my little pony.</p>
<p>I&#8217;ll definitely be sending for 2 of these shirts soon, that is, after I get a new i-phone of course.</p>
<p>PS- <em>I love the $8 dollar t-shirts at Old Navy as well&#8230; </em></p>
<p><em>&#8230;and also, </em>don&#8217;t ever show up to a design gig or interview wearing a suite and tie. (in most cases anyway)</p>
<p>-MD</p>
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		<title>Need a Laugh ?</title>
		<link>http://www.theaod.net/humor/need-a-laugh</link>
		<comments>http://www.theaod.net/humor/need-a-laugh#comments</comments>
		<pubDate>Thu, 29 Sep 2011 17:10:52 +0000</pubDate>
		<dc:creator>Matt Drummond</dc:creator>
				<category><![CDATA[Humor]]></category>

		<guid isPermaLink="false">http://www.theaod.net/?p=875</guid>
		<description><![CDATA[This is the funniest thing that I&#8217;ve read all day. I stumbled across this post on Mandy.com from a entreprenuer that needs new branding and a &#8220;Simple&#8221; website re-design. That was cool, but the compenstaion part of the post was laughable. It Read: &#8220;this is an unpaid gig and the best we can do for [...]]]></description>
			<content:encoded><![CDATA[<p>This is the funniest thing that I&#8217;ve read all day. I stumbled across this post on Mandy.com from a entreprenuer that needs new branding and a &#8220;<em>Simple</em>&#8221; website re-design. That was cool, but the compenstaion part of the post was laughable.</p>
<p>It Read:</p>
<p><em><strong>&#8220;this is an unpaid gig and the best we can do for you is feature your contact info on the website.&#8221;</strong></em></p>
<p>By the way&#8230; this is a for profit organization. They sell items on the website.</p>
<p>Um&#8230; I think I&#8217;ll have to pass on this one.</p>
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