I really like the branding for Mazda’s new Gift of Branding Commercial. I’d describe it as being Sharp and Mystical, but yet it still maintains the holiday season feel without using the traditional red and green. Nicely Done! Now I just need to find out who the design team is that created it.
I particularly like how the designers incorporated the snowflake into the logo. It’s Nice and Sharp ! Everything here just flows so well together.
(Let me add that the package was shot well.)
(I love the use of dimension and lighting during the closing scene of the sequence!)
As someone who grew up watching X-Men, I’m thrilled to see how it has evolved over the years. From a Saturday morning cartoon to a movie franchise, it has now evolved into a new animated series on G4 TV and I Love it !!
Take a look at the use of typography in this first video. I like the way the design team integrates both the English and Japanese fonts together. I also like the way the text is animated in to introduce each character. Without a doubt, it adds to the dramatic feel of the open.
Original 90′s Version
It’s pretty obvious the designers studied the original open and then built on from it. In the original though, each character was given his own specific font. Take a look!
This is a Show Open that I recently created for 106 & Park’s Social Media Week initiative.
The idea with this open is that 106 has suddenly taken over the viewer’s television and devices in honor of social media. The producers provided the raw voice over and script and I then brought it together visually along with audio post elements to compliment the animation. It was a lot of fun to work on !!
I saw this commercial for the first time this morning and was blown away by the amount of detail and timed accuracy involved. When I find out who the creatives are behind this, I’ll be sure to let you know. In the meantime… Enjoy!